Emotiv System

Emotiv System Min caller-up Background When Tan Le and Nam Do sold their alliance and earned a large of cash in 2003, they firm to take a red-hotly scrap roughly processing brain signals. Then, unneurotic with Allan Snyder, a physicist and Neil Weste, a chip designer, they founded Emotiv Systems Inc.. The community built a R&D lab to develop a feasible system about brain signals process. Finally, the squad had a breakthrough-successfully developed basic engineering called EPOC, which can detect 30 psychical states and process brain signals into softw argon algorithms.Now, The fellowship wants to sling this new kind applied science into commercialise. However, there are more issues deficiency to be decided, such as 1. To launch as a PC-only device or both solace table enabled and PC enabled, which is recrudesce? 2. If Emotiv plans to launch into console grocery store, what foodstuffing dodge would best promote rapid credence? 3. What kind of entreat could ma terialize for the EPOC console-enabled? How about if only PC enabled? Technology phylogenesis about brain activity Actually, many approaches were developed all the time for transmitting brain activity.Tech method Advantage loss fMRI Through magnetic properties of oxygenated communication channel 1. up to(p) to get strong signals2. Able to distinguish what contrastive brain structures are doing 1. Much cost2. Large size of appliance PET Through injections of radioactive tracers 1. more than portable than fMRI machines 1. Expensive process2. Consumer are hard to be willing to tire EEG Cross brains protective layers 1. Portability2. Low cost 1. gravid effects on signal note EPOC Through a head caboodle to enthral brain signals 1. Portability2.The cost is mediocre match the table above, we knew EPOC is a new applied science that is innovative enough for Emotiv to essay launching into market. ease-Enabled market Gaming market is certainly a giant market from which the company can earn amounts of money and creates much profit, especially for console-enabled market. Then, its needful to test the chance to cooperate with console makers. The following is the equation for seeking cooperation with different console makers. Console maker gathering of consumer Issues Nintendo Wii Casual gamers 1.Lacking in computational power. 2. Planing to direction on improving existing technology rather than trying a new one. Sony PS3 Mix of hard-core games Harm for cooperation1. Sony company was highly divisive with PS3 hardware and software. 2. Sony europium was willing to cooperate with Emotiv, but it needed to dumb down EPOC just for release a simple version. Benefit for cooperation1. Sony PS3 is slight competitive than Wii for little complex controllers and of necessity a new technology. 2. Sony Europe gathering has autonomy to decide whether to cooperate with Emotiv. Microsoft Xbox 360 hardcore gamers 1. Not include a high-definition videodisk in c onsole2. Taking a constitution of wait-and-see. 3. Wanna others to prove the concepts first According the comparison above, we can conclude Sony is the best natural selection if Emotiv manages to convince one of the console makers in time for a fall 2008 debut. And the acquire of new product needs to focusing on hard-core gamers. Then, the marketing strategy is the key to best facilitate rapid adoption. Product With the platform of Sony PS3 and EPOC system damage Using Penetration pricing to capture market share Place sell channel including Sony and Best Buy, e-tailers, company procession Bundling with PS3, Selling CDs with inclusion of experience, etc PC-Gaming market For shimmer, except console gaming, PC gaming also take over a large part. Therere some(prenominal) features as following. 1. PC gaming was slight than 1/5 size of console market. 2. Game development for PC was less concentrated, then there were more PC games. 3. There had been a trend to untied brain compu ter interface technology. . The demand of PC gaming would focus on very hard-core gamers and role-playing gamers. 5. PC and Console Gaming profits are reciprocally proportional to each other. Conclusion According all the information above, theres a conclusion that EPOC will shed a beautiful prospect with no matter Console market or PC-Gaming market. Emotiv may launch its technology at both the markets, but what it needs to do the most important now is first off to launch at console market, seek to cooperate with Sony, capture the market and in the end aim at other goals.